Website & Brand Development for Bridging The Gap Foundation

Website & Brand Development for Bridging The Gap FoundationWebsite & Brand Development for Bridging The Gap Foundation

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Abi Jackson

pro

• Jun 17

Bridging The Gap Foundation was a project that was particularly meaningful to work on. The organisation is dedicated to creating opportunities, support, and pathways to for struggling individuals and families, making a real difference within the communities it serves. Check it out

Starting with an existing logo, I developed the wider brand identity, including the color palette, typography, and visual direction, before designing and building a website that reflects the foundation's mission. The goal was to create a professional, accessible, and welcoming digital experience that makes it easy for visitors to understand the organisation's impact, access services, and get involved.

Canva Squarespace Brand Design

a link to the video instead.

Website & Brand Development for Bridging The Gap Foundation

Canva

Squarespace

Brand Design

Squarespace Website Design

Website CSS

Nicolette .

• Jun 17

this is stunning!

Abi Jackson

pro

• Jun 17

Thank you so much, I'm really proud of this project!

Daniel G Bright

max

• Jun 16

Some of my personal favorite logos I made

Logo Design Brand Design

Steve Lemuel

pro

• Jun 16

Hollyy! Few of the coolest logos I've seen so for. So cool @BrightStudios®

Filip Panov

max

• Jun 16

The concept that didnt make it through the selection process but majority of the brand language, imagery and the visual identity system were adopted and harmonized with the selected one to create one unity and expand the entire design system.

The logo features a modern, intelligent logomark built around a three-phased star symbolizing curiosity, signal throught the noise, and transformation. Constructed from sharp vertical lines with varying stroke weights, it creates a subtle optical illusion that reflects the brand’s core idea of clarity emerging from complexity. The three phases are conceptually tied to the brand name - Ctrl, Shift, and the final outcome: taste. This is paired with a confident, taste-led wordmark blending script and serif typography to spark intrigue and character.

The overall identity is editorial, bold, and creative-first slightly irreverent yet refined. It is opinionated rather than instructional, community-driven and culture-forward, designed to feel like a living platform rather than a one-off campaign.

The visual system combines pitch-black foundations with shades of grey, accented by subtle color tints, glowy gradients, grainy 3D elements, visual distortions, and futuristic AI-generated imagery, creating a rich, expressive language for rooms filled with artists, technologists, and builders. You can see full project here You can see the final selected direction. Thanks for the feedback in advance, much appreciate your support.