It's officially spring cleaning season. When I reorganized my closet I thought this could be a fun side hustle idea, so I designed this poster to advertise the service.
I searched for script fonts on Adobe Fonts and landed on Madelinette. The "Rustica" variation of this font makes the type look like it's written in vine. I also searched for reference photos of lilies and drew one in Adobe Illustrator.
Currently, I'm living in New York City, so I plan to print these out and display them in local coffee shops on the Upper East Side to get the attention of women who need their closets reorganized but may not have time to do so. Anyone else cleaned out their closet yet?
HYDRUM VEIL is a skincare brand built around a premium SPF 50+ sunscreen, developed as a complete brand identity, packaging design, and seasonal advertising campaign.
The project explores a question most seasonal beauty work gets wrong: how do you make a limited-edition campaign feel festive without making it feel cheap?
Instead of stacking decorative props, the campaign holds a strict visual system - vivid pumpkin orange, deep twilight violet, warm cream, and restrained black and lets a single product carry every frame.