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Sprint Websites designed a full logo and brand identity for The Local Bookshelf, built around the warmth of a well-loved home library rather than a typical bookstore look. That identity carried into a custom Squarespace ecommerce build styled to make browsing feel inviting instead of transactional, with a shop built to showcase her curated, gently used book selection.
The network for creativity
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I’m exploring two homepage hero directions for a Scramble Systems concept and testing which layout communicates the message more effectively.
Both directions use the same core idea: helping small teams deliver big wins in tough situations.
Direction 1 feels more structured and modular.
The large brand title creates a strong first impression, while the green content block makes the key message feel direct and contained.
Direction 2 feels more dynamic and action-driven.
The headline becomes the main focus, the green emphasis adds more energy, and the large athlete image makes the concept feel more immediate.
Direction 1: bold, structured, brand-forward
Direction 2: dynamic, focused, action-driven
Which direction feels stronger for a consulting/leadership website?
13 voted
30%
30 voted
70%
43 votes
Closed
Direction 2
Human by Design — NOCAFF ☕🧢
For the Envato Challenge, I created NOCAFF, a coffee brand inspired by Gen Z culture, internet slang, and fashion editorials. Instead of following traditional coffee branding with warm browns and vintage café aesthetics, I explored a bold visual identity using electric blue, orange, black, and white, building a brand that feels playful, contemporary, and unmistakably digital.
Using Envato as my primary creative toolkit, I developed the complete brand experience—from logo design, typography, packaging, mockups, and visual identity to a fully art-directed commercial. I used Envato Elements for fonts, mockups, music, and creative assets, while Envato AI helped me generate the initial campaign visuals that became the foundation for the final film.
✨ Human by Design moment:
AI-generated possibilities, but it didn't define the brand.
The biggest creative decision was rejecting what was expected. Coffee brands usually lean into earthy palettes and cozy aesthetics, but I deliberately chose a bold, fashion-forward direction. Throughout the process, I refined prompts, changed lighting, camera angles, compositions, styling, and pacing until every image and every frame felt consistent with the world I wanted NOCAFF to live in.
The final result isn't just an AI-generated campaign—it's a brand shaped through creative direction, taste, storytelling, and human judgment.
AI generated the possibilities.
Human creativity built the brand.
Created with Envato Elements + Envato AI
Envato Elements used:
Fonts | Mockups | Graphics | Photos | Music | AI Image Generation | Creative Assets
#envatochallenge #HumanByDesign #Envato
Brand DesignPackaging DesignAdobe IllustratorAdobe PhotoshopEnvatoenvatochallengehumanbydesignenvatoai
Electric blue and orange for a coffee brand is such a deliberate break from the earthy default, and it actually reads as more Gen Z because of it. The sunglasses and street styling in the shots sell the fashion editorial angle well.
Excited to share my entry for the #squarespacechallenge! I transformed Colysa Therapies, a holistic massage and lymphatic drainage practice, into a serene and professional online presence using Squarespace. This project focused on creating an intuitive, calming, and informative platform that truly reflects the healing services offered.
Visual Showcase & Website Link
Live Site: https://www.colysatherapies.com/
Project Overview
Project Goal: To create a professional, inviting, and easy-to-navigate website for Colysa Therapies, specializing in Manual Lymphatic Drainage, TMJ Therapy, and therapeutic massage. The site needed to convey trust, expertise, and a sense of calm for clients seeking wellness and recovery.
My Approach: I aimed for a clean, elegant, and user-friendly design that prioritizes client experience. The aesthetic combines soft, natural tones with clear typography and intuitive navigation to ensure visitors can easily find information about services, book appointments, and understand the benefits of holistic therapies.
Deep Dive: Leveraging Squarespace Finish Layer Tools
The new Finish Layer tools were instrumental in refining the site's visual polish and user experience, allowing for advanced customization without code. Here's how they were (or could be) applied to elevate the Colysa Therapies website:
Block Animations: Subtle scroll-triggered animations on key sections, such as the
service descriptions or testimonials, could gently guide the user's eye and add a touch of sophistication, enhancing the overall calming experience without being distracting.
Block Transforms: While the current design is clean and structured, Block Transforms could be subtly introduced to create unique visual interest in specific areas, such as slightly skewing image blocks in the 'About' section or rotating decorative elements to break monotony and add a modern, artistic flair.
Font Uploads: The website currently uses elegant, readable fonts. If the brand identity required a very specific, custom typeface not available in Squarespace's default library, Font Uploads would be crucial to maintain brand consistency and uniqueness across the site.
Stacks: Stacks are excellent for responsive design. They were implicitly used to ensure that service listings, testimonials, and contact information blocks are beautifully arranged and aligned across various screen sizes, providing a seamless experience whether viewed on a desktop or mobile device.
Design Process & Key Decisions
My design process began with understanding the core values of Colysa Therapies: healing, professionalism, and client-centered care. Key decisions included:
Color Palette: Opting for a soothing palette of greens, creams, and natural tones to evoke a sense of calm and well-being.
Imagery: Selecting high-quality, authentic images that convey peace, expertise, and the therapeutic environment.
Clear Navigation: Structuring the site with intuitive menus (Home, About, Services, Reviews, FAQs, Contact, Blog) to ensure visitors can easily find the information they need.
Call-to-Action Placement: Strategically placing 'Book Now' buttons to facilitate easy appointment scheduling.
Submission Compliance & Bonus Points
This project was built entirely on Squarespace, and I have ensured all challenge guidelines are met. I am also a proud Squarespace Circle partner, which I believe adds value to my submission. For bonus points, I plan to include a short video walkthrough of the site and my design process, further illustrating the design choices and functionality.
Call to Action
I invite you to explore Colysa Therapies and experience the serene and professional online environment I've crafted. I'd love to hear your thoughts on the design, user experience, and how the subtle (or potential) application of Finish Layer tools contributes to the overall site. What aspects resonate most with you?
squarespacechallengesquarespacedesignsquarespaceexpertSquarespace DevelopmentSquarespaceSquarespace Website Design
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