XX Closet — Brand Identity & Packaging A feminine fashion brand identity developed around a disti...XX Closet — Brand Identity & Packaging A feminine fashion brand identity developed around a disti...
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A feminine fashion brand identity developed around a distinctive monogram, custom pattern system, refined typography, and coordinated packaging. The project extends the identity across shopping bags, pouches, tags, and supporting brand applications.
I turned one of my notebook doodles into a whole brand identity. And honestly this was way more fun than I expected I usually work on UI/UX and digital products so I wanted to take a step back from screens and explore something completely different: illustration-led branding.
I took my original FOODAS sketch and built an entire visual world around it from the logo and mascot illustrations to the color palette packaging, cups, and menus
The goal wasn't to make it look perfectly polished and predictable I wanted it to feel playful, a little weird, and still premium.
Now I'm curious about one thing:
Can playful, imperfect illustrations make a brand feel more premium or do you think premium branding needs to be more minimal?
I have a feeling designers will disagree on this one
Introducing Bres, a bold fashion Website Landing page designed to capture attention through striking red visuals, confident typography, and a clean, conversion-focused layout.
The goal? Turn a simple browsing experience into a memorable brand experience that encourages shoppers to explore, connect, and shop.
✨ Bold visual identity
🎯 Clear call to action
🛍️ Fashion-focused user experience
💻 Modern, conversion-driven layout
Looking to give your fashion brand a website that stands out and turns visitors into customers? Let’s create something remarkable.
GoVista Journeys - A travel landing page designed to make people dream of their next destination.
A travel company based in Leicester, UK, needed a visually engaging landing page to showcase its destinations and travel experiences while its larger website was being prepared.
The goal was simple: make a strong first impression through beautiful travel imagery, a clean layout, and a design that makes people want to explore more.
Because in travel, the journey can begin long before the booking. ✈️
What catches your attention first on a travel website: the images, the destinations, or the overall design? 👇