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Moodboard Exploration — Three Directions
We almost never present just one direction.
Three distinct territories this time, each with its own logic and energy; one built on dependability, one built on voice and edge, one built to hold both without collapsing into either. Not because we're indecisive — because a client needs something to react to, not just something to accept.
The best brand decisions come from comparison, not from being told “trust us.”
Swipe to see all three directions from a recent project.
Studio Duo — brand & website design + builds for founders.
Love it !
The colors that screams its present looks really cool with cool branding designs and this design is pretty well executed with well chosen colors
Presenting three real directions instead of one safe option takes more nerve than people give it credit for, it opens you up to a client picking the "wrong" one. How do you usually frame the conversation so they don't just default to whichever feels safest?
very creative @Studio Duo
One of the best designs I’ve seen today. Really solid work 👏 Presenting three distinct brand territories gives clients so much clarity before touching the web build.
Nice work🔥👏👏
This looks clean and well thought out. How long did it take you to bring everything together?
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The moodboard was the hardest part of this whole project.
54 Mirrors had to stand out, but still read as wellness. Those two pull against each other and that's basically the entire brief.
It's a weird artifact, this board. It holds the bold, loud character of the studio, and at the same time I was trying to build a home feeling with raw photo style. Not polished studio shots. Real light, real rooms.
What I wanted people to feel: you're different here, and you're still comfortable here.
Took me way more iterations than I want to admit 😅
Where do you start with a moodboard? Photos first or colors first? 💬
It definetely looks it worth your effort. Nice color and texture choice along with great animation speed. Good work!
Two crafts, two desks, same 2am.
One belongs to the editor — cool blue glow, a timeline of city lights, a lens within reach. Shaping the story frame by frame.
The other belongs to the motion designer — purple keyframes, bezier curves, ideas learning to move.
Same black mug, same cold coffee, two completely different ways of building something that didn't exist yesterday.
Which desk is yours? 👇
#brandidentity #mockupdesign #designbranding
3 voted
43%
4 voted
57%
7 votes
Closed
The mirrored late-night desks are a smart way to compare two crafts without reducing either one to software icons. Which prop or lighting choice did the most work in separating editor from motion designer?
every project starts with exploring few different design directions, we did same for SOLO too.
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