The moodboard was the hardest part of this whole project. 54 Mirrors had to stand out, but still ...The moodboard was the hardest part of this whole project. 54 Mirrors had to stand out, but still ...
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Viktoriia's avatar
Viktoriia Savinkova
pro
• Jul 21
The moodboard was the hardest part of this whole project.
54 Mirrors had to stand out, but still read as wellness. Those two pull against each other and that's basically the entire brief.
It's a weird artifact, this board. It holds the bold, loud character of the studio, and at the same time I was trying to build a home feeling with raw photo style. Not polished studio shots. Real light, real rooms.
What I wanted people to feel: you're different here, and you're still comfortable here.
Took me way more iterations than I want to admit 😅
Where do you start with a moodboard? Photos first or colors first? 💬
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Abdullah's avatar
Eroglu Studios logo
Abdullah Eroğlu
pro
• Jul 21
It definetely looks it worth your effort. Nice color and texture choice along with great animation speed. Good work!
Viktoriia's avatar
Viktoriia Savinkova
pro
• Jul 21
Thank you for your kind words, I appreciate it 🫶🏻
Asif's avatar
Asif Aleem
pro
• Jul 28
Neither for me, I start with the tension itself. I write the two words the brand has to hold at once, here that is bold and calm, then I only pull images that prove both can live in one frame. Color usually falls out of those photos rather than being picked first.
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