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LUMA — UI / App Direction
LUMA is a precision circadian intelligence platform. Not a sleep tracker — a chronobiology system that tells you what to do, not what happened.
Six screen directions: morning protocol, chronotype dashboard, sleep window, architecture view, weekly intelligence report, biological profile. One rule across all of them: one primary action per screen, used in the dark, by people who are half-asleep. The UI must never ask them to think.
Creative Direction — M N LOKESHWAR REDDY
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This is exceptionally great!
Your body generates 1,847 data points every night. You wake up and check your phone for notifications.
Built a concept around flipping that. What if the first thing you read in the morning was actually about you.
Not a score. Not a streak. Just a cold, precise read three lines, what's happening inside, what to do with it.
wow, this design is beautiful, especially alongside your phrasing. inspiring work, genuinely!
RŌEN — Brand Identity Direction
RŌEN (老縁) is a Japanese single-malt whisky distilled in Scotland and aged in Mizunara oak for twelve years on the Hokkaido coast. The brand world lives in stone barrel warehouses in January — deep cold dark, a single amber lantern, the sound of oak contracting at night. No warmth that was not earned by fire and time.
Every frame built around one tension: Scotland's violence and Japan's restraint occupying the same bottle. The visual language is low-key, Rembrandt-adjacent — void black ground, amber gold as the only warm tone, cold cream type. Composition rule: two thirds of every frame belongs to darkness.
This is not whisky lifestyle. This is twelve years of certainty made visible.
Creative Direction — M N LOKESHWAR REDDY
Link to the full project:
https://www.behance.net/gallery/250454817/ROEN-Brand-Identity-Direction
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