For this concept, I wanted the announcement to feel like an adventure rather than an ordinary eve...For this concept, I wanted the announcement to feel like an adventure rather than an ordinary eve...
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For this concept, I wanted the announcement to feel like an adventure rather than an ordinary event flyer.
The bus became the hero literally taking the viewer somewhere while the surreal environment, oversized typography, dramatic lighting, and layered elements helped build the idea of a journey.
REVIVAL was the heart of the concept, so I didn’t want to change the direction.
I simply focused on strengthening the typography, hierarchy, and overall impact.
The goal was simple: make “JOIN THE BUS” impossible to ignore without changing the message being passed across.
Because apparently, sometimes the best way to promote a conference is to throw a yellow bus into another dimension. 😂
#GraphicDesign #ArtDirection #VisualStorytelling #PosterDesign #CreativeCampaign #TheCreativeSaint
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@Gideon Okiokio The yellow bus gives the surreal setting a clear focal point, while the oversized REVIVAL type anchors the hierarchy. Did you test alternate placements for “JOIN THE BUS”?
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