My favorite part of this branding and packaging project was working with the different materials. The dark glass, aluminum, and soft paper each bring something different, so I kept the typography and labels simple to help everything sit together.
Pinch is a concept brand for a mid-high salt line made to live on the counter, not in the cupboard. Five flavors, five two-color tins, one refillable keepsake people leave next to the bar cart.
I built the full identity: wordmark, lid lockups, hand-stamped pattern system, tone of voice, and art direction.