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Wedding Decor eCommerce Website Design
A full eCommerce UI design project for Ling's Moment, a premium wedding décor and artificial floral brand. The goal was to create a visually immersive shopping experience for modern brides and wedding planners, with luxury-inspired layouts, soft color palettes, and curated décor collections.
Strategic goals:
Build a visually elegant, emotionally engaging brand experience for modern brides and wedding planners
Improve product discovery through curated wedding themes, collections, and organized shopping categories
Increase customer trust using inspirational visuals, real wedding showcases, and styling guides
Create a seamless eCommerce journey that simplifies shopping and encourages conversions
What's included:
Homepage design with seasonal promo banners and hero imagery
Wedding Decor category pages with color-based filtering
Inspirations page with styled shoot boards and mood-driven browsing
"Color of the Year" campaign page with custom color-family palettes
Fully responsive mobile UI across product, collection, and detail pages
Approach: Warm, romantic color palette (blush, terracotta, sage, dusty blue) paired with elegant serif accents to reflect the brand's premium positioning and designed to feel editorial and inspiring, not just transactional.
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