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“How many times can you wake up before you question what waking up means?”
The Morning Loop is an experimental psychological short film exploring the modern cycle of exhaustion, social identity masks, and false awakenings.
The narrative follows a character trapped in a reality-distorting time loop triggered by his own physical reactions to exhaustion. Moving between the sterile isolation of a bedroom, a mirror dissolving into crowd conformity, and the recurring alarm at 7:50 AM, the film questions whether waking up is an escape or simply the entry point into another layer of the dream.
Key Creative & Directional Elements:
The Action Trigger (Mental Shutter): The recurring gesture of wiping and covering the face serves as a cognitive portal—a physical reaction to exhaustion that ironically resets the entire loop.
Symbolic Imagery: The bathroom sink filled with mannequin heads visualizes the daily social personas worn to survive society.
Atmospheric Pacing: Transitioning from slow, heavy morning realism to rapid, sharp flashback cuts that reflect sensory overload and dissociation.
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A good logo doesn't automatically make a strong brand.
You can have a great mark, great clothes, and great photography, but if everything looks different from one piece to another, people won't remember the brand.
That was something I kept in mind while building the visual identity for TBAS, a modern streetwear brand.
I wanted the identity to feel bold without becoming noisy, and flexible enough to work across clothing, social media, banners, and other brand touchpoints.
So I built the system around a few simple things:
→ A recognizable logo
→ Strong typography
→ A consistent visual language
→ Graphics that still feel like TBAS without the logo being everywhere
Because brand identity isn't about making one design look good.
It's about making 20 different designs still feel like the same brand.
I put the full TBAS identity together on Behance:
What makes you remember a clothing brand: the logo, the visuals, or the overall feeling?
— Shayan Imran
For Presentation, which is better?
2 voted
33%
4 voted
67%
6 votes
Closed
I definitely go with B