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Designed and wrote a 5-email welcome sequence for a SaaS client. The sequence onboards new subscribers, builds trust through storytelling and social proof, and drives them toward the core offer. Achieved a 34% average open rate across the sequence.
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Designed and built a fully automated post-purchase email flow to help a new e-commerce brand collect authentic Trustpilot reviews while protecting their public reputation from day one.
The Challenge
The brand had zero reviews and no system to collect them. They needed social proof quickly, but couldn't risk negative feedback going public before they'd had the chance to address issues internally.
What I Built
A 2-email Klaviyo flow triggered on order fulfillment with an embedded 5-star rating poll. The poll routes customers based on their selection:
• 1–3 stars → Private Google Form for internal feedback ("what went wrong?")
• 4–5 stars → Directly to the brand's Trustpilot page for a public review
Key design decisions:
→ Triggered on fulfillment, not order placement (accuracy)
→ 5-day delay before first email (genuine product experience)
→ Follow-up sent only to non-clickers after 5 days (deliverability)
→ In-email poll to reduce friction before intent is captured
Results
✔ 7 verified Trustpilot reviews collected
✔ 6 five-star ratings · 1 four-star rating
✔ 0 negative reviews published
✔ Fully automated — runs on every order with no manual effort
Skills used: Email marketing strategy, Klaviyo flows, copywriting, customer journey design, conversion optimisation.
nice work
A CRM that competes with the best — the design had to match that energy. Built a landing page that skips the fluff and puts the product front and center. Real data, real UI, real metrics — all suspended mid-air like the platform itself is in motion.
No-code. AI-powered. Zero friction from the first scroll to the signup.
The floating card layout wasn't a trend choice — it was a trust play. Show the product working before anyone reads a single line of copy. Let the numbers speak. Let the interface sell itself.
Clean navigation. Bold typography. One clear CTA. Everything else gets out of the way.
This is what it looks like when SaaS design gets serious. 💜
Good job
Klaviyo 4 step welcome flow setup for a luxury jewellery brand
View Full Case Study
This was designed with conversion as the focus!
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