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PRODUCT LAUNCH EXPLAINING VIDEO
The Brief: Launch a new platform that bridges the gap between digital NFTs and physical Pokémon cards, focusing on the excitement of "Catch Packs" and the unique flexibility of digital-to-physical ownership.
The Execution: I edited a 60-second cinematic product launch video with a clean, "epic reveal" aesthetic. The animation highlights core features like the $1 Marketplace, Dutch Auctions, and Lending Protocols, designed to build tension and excitement for collectors.
Industry: Web3, Collectibles, E-commerce
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For the #CapCutDesignStudio Challenge, I created 𝗖𝗮𝗽𝗖𝘂𝘁 𝗩𝗶𝘀𝗶𝗼𝗻 — a concept that reimagines CapCut as a wearable technology company 💎
[𝗗𝗶𝗿𝗲𝗰𝘁𝗶𝗼𝗻 𝗔] 𝗖𝗮𝗽𝗖𝘂𝘁 𝗮𝘀 𝗮 𝗗𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝘁 𝗜𝗻𝗱𝘂𝘀𝘁𝗿𝘆
CapCut Vision transforms CapCut from a video editing platform into an AI-powered smart eyewear ecosystem designed for the next generation of creators. CupCut Vision allows creators to capture moments, transform them through AI, and instantly share them with the world.
I was inspired by CapCut's mission to make creativity accessible to everyone, and I imagined a future where capturing, editing, and sharing content happen as one seamless experience.
[𝗣𝗿𝗼𝗷𝗲𝗰𝘁 𝗢𝘃𝗲𝗿𝘃𝗶𝗲𝘄]
For this submission, I developed:
• Brand Concept
• Visual Identity System
• Product Design Language
• Smart Glasses Design
• Packaging Experience
• Creator Ecosystem
• Presentation Deck
[𝗪𝗼𝗿𝗸𝗳𝗹𝗼𝘄]
To demonstrate my workflow, I also included:
• Recording of the entire creation process
• Brand Concept Presentation
• Complete Design Studio chat history
[𝗠𝘆 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲] ❤️
One thing I genuinely enjoyed while working on this project was how intuitive CapCut Design Studio felt ❤️
I realized that great results don't necessarily come from writing perfect prompts. Most of my process involved combining references, exploring visual directions, refining ideas, and iterating creatively. Design Studio made it easy to move from inspiration to concept development and final presentation within a single workspace 🔥🔥🔥
[𝗗𝗲𝘀𝗶𝗴𝗻 𝗦𝘁𝘂𝗱𝗶𝗼 𝗙𝗲𝗮𝘁𝘂𝗿𝗲𝘀 𝗨𝘀𝗲𝗱]
Throughout the project, I used Design Studio for inspiration gathering, visual exploration, product ideation, branding, packaging concepts, and ecosystem development.
Thank you to the CapCut team for creating a platform that encourages experimentation, creativity, and exploration 🫶
[𝗟𝗶𝗻𝗸𝘀]
CupCut Design Studio Chat History: https://www.capcut.com/ai-design?shareId=7647947968217202695
Brand Concept Presentation: https://www.figma.com/proto/reTVCLZxw73WBxxaJOePS0/CAPCUT-VISION?node-id=1-285&viewport=701%2C169%2C0.02&t=Z6lxfa2Fi8czJOxo-1&scaling=contain&content-scaling=fixed&page-id=0%3A1
Video explainer (the same as attached): https://docs.google.com/videos/d/1SSDBHyguM5hNoItyjONVOOouXbL54xgNCdo3w-8jDv8/edit?usp=sharing
If you like this concept and the work behind it, I’d be incredibly grateful for your support. Every like, comment, share, or vote means a lot. Thank you! 🙌
Amazing concept! 💜 I really like how you reimagined CapCut as a wearable tech brand
My favorite part is the AI ecosystem around the glasses. Curious, which part of the project was created first, the eyewear design or the ecosystem idea behind it? 👀
I turn raw footage in engaging videos for creators | colour grading | text captions| motion graphics|sound effects
Well done
Executive Summary
Videmo AI is a production-ready SaaS web application that automates the creation of professional demo videos for software products and web applications. The platform uses AI to transform URLs and product information into polished, narrated demonstration videos through an intelligent 8-step workflow.
Value Proposition: Eliminate the time-consuming manual process of creating product demo videos. Users can generate high-quality demo videos in under 5 minutes, saving approximately 24 hours and a huge cost per video on average.
Fully Functional Prototype:
https://facet-solid-50973065.figma.site
Community URL: https://www.figma.com/community/file/1645008253974628832
Social Post:
https://x.com/usarionagency/status/2063176224382636543?s=20
Product Overview
Core Purpose
Videmo AI enables businesses to quickly create professional demo videos that showcase their software products, web applications, and digital services. The platform is designed for product managers, marketing teams, sales professionals, and UX designers who need to communicate product features effectively.
Key Differentiators
AI-Powered Automation: Intelligent script generation from web app analysis
Complete Control: Full editing capability at every stage (storyboard, script, voice)
Professional Output: 4K video resolution with customizable branding
Credit-Based Model: Flexible consumption-based pricing (~25 credits per video)
User Workflow
The application guides users through an 8-step video creation process:
1. Input (Project Details)
Upload URLs to web applications
Provide product information and walkthrough videos
Organize projects into folders
2. Details (Requirements Questionnaire)
Define target audience
Identify pain points and unique selling propositions
Specify key features and calls-to-action
3. Storyboard (Video Planning)
AI generates scene-by-scene storyboard
Edit scene descriptions, durations, and focus areas
Add notes and action items
4. Processing (AI Generation)
AI analyzes web application structure
Automated screen recording with Playwright/Puppeteer
Credit consumption occurs at this step
5. Script (Review & Edit)
AI-generated narration script
Full editing capabilities
Brand voice customization
6. Voice (Voiceover Selection)
Choose from multiple AI voice options
Adjust stability, clarity, speed, pitch, volume
Custom pronunciation and keyword emphasis
7. Assembly (Video Creation)
Automated video assembly and rendering
Combines screen recordings with voiceover
Progress tracking
8. Preview (Final Result)
Watch generated demo video
Download in multiple formats
Share with team or publicly
Core Features
User Features
Dashboard: Overview of video creation stats, credits, and recent projects
Project Management: Organize videos into folders with tagging and search
Credit System: Transparent credit usage with estimation before generation
Team Collaboration: Share projects and videos with team members
Version Control: Track project history and iterations
Multi-Quality Export: 720p, 1080p, and 4K video output
Admin Features
Admin Panel with 6 management sections:
Dashboard: Analytics (user growth, plan distribution, credit usage)
User Management: User accounts, roles, and permissions
API Keys: Comprehensive API key management with rate limiting
Integrations: AI model and automation tool configuration
Content Editor: Dynamic page management (Terms, Privacy, etc.)
System Settings: Platform configuration and settings
Technical Architecture
Frontend Stack
Framework: React 18.3.1 with TypeScript
Styling: Tailwind CSS v4.1.12
UI Components: Radix UI, shadcn/ui design system
State Management: Custom React hooks
Icons: Lucide React
Charts: Recharts
Animations: Framer Motion (motion package)
Forms: React Hook Form 7.55.0
Routing: React Router 7.13.0
Build Tool: Vite 6.3.5
Component Organization
Challenges
View all
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