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dr.blu is an on demand mobile automotive care service pioneering doorstep carwash delivery. The identity challenge was to transform an intimidating workshop culture into a friendly, modern mobile service that appeals to urban families and professionals.
Engineered a friendly geometric identity featuring a distinct lowercase logotype, ascending three bubble chemistry cluster, and high visibility fleet livery. The system was optimized for vehicle graphics, uniforms, service app interfaces, and product packaging.
Full case study with collateral breakdown: https://ariamuhammad.pages.dev/cases/DR%20BLU%20-%20CASE%20STUDY/
Open for select brand identity and visual system commissions.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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