Have you ever thought of your brand assets as a Lego system? And working with a designer as someone who keeps everything in order, builds a beautiful functional model for you, and creates easy-to-follow instructions so you can build some assets yourself in a consistent style. At early stages, the idea of a product can be messy - and that's absolutely fine. It's great to have a million thoughts swirling around it. I see my job not just in visuals, but in helping to define the direction and then creating a clear roadmap where only what's truly needed remains. I love sorting Lego. And I love sorting briefs. It helps me a lot in client work - I'm always happy to see how a beautiful structure emerges. P.S. Recently my husband and I were lucky enough to buy 10kg of Lego pieces at a garage sale just for $70 and spent an awesome day sorting them by color (and sometimes by type) into every jar, bottle, and box we had in the apartment :) — I help founders make their products specific and clear — and share great examples here. shtogren.com