Playora — Toy Brand Identity Design

A playful and colorful brand identity created for Playora, a toy brand designed around creativity, imagination, and the joy of play.

The identity combines a friendly visual language with bold typography, vibrant colors, and engaging graphic elements to create a brand that feels fun, energetic, and memorable for children while remaining polished and appealing to parents.

The system was developed with flexibility in mind, allowing the identity to work across toy packaging, product labels, social media, promotional materials, and digital platforms.

Focus: Brand Identity • Logo Design • Visual Identity • Packaging Direction • Graphic Design

Style: Playful • Colorful • Friendly • Modern

Tools: Adobe Illustrator • Adobe Photoshop • Figma

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I'm working on a store concept mixing art supplies, gifts and tech. I presented two moodboards: one inspired by traditional art supply stores, and another cleaner, modern direction inspired by Japanese gift and tech stores. They chose option 2.

I presented four logo ideas. These two are my favorites and the ones the client liked most.

1_ Based on the second moodboard, with a more neutral and slightly futuristic feel. My favorite detail is the boxed version: its vertical weight balances with the I and O, making it feel tidy and visually appealing.

2_ Inspired by traditional art supply stores, but with a modern, clean style. Handwritten lettering adds a human touch and keeps it timeless.

Which one is your favorite and why? Which one do you think the client chose?

I'll guess they picked #1, the boxed Bigmotti reads cleaner next to a gift-and-tech assortment than the handwritten route. That vertical weight balance on the I and O is the kind of detail that's invisible until someone points it out, was there a runner-up logo the client seriously debated before landing on this one?