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Playora — Toy Brand Identity Design
A playful and colorful brand identity created for Playora, a toy brand designed around creativity, imagination, and the joy of play.
The identity combines a friendly visual language with bold typography, vibrant colors, and engaging graphic elements to create a brand that feels fun, energetic, and memorable for children while remaining polished and appealing to parents.
The system was developed with flexibility in mind, allowing the identity to work across toy packaging, product labels, social media, promotional materials, and digital platforms.
Focus: Brand Identity • Logo Design • Visual Identity • Packaging Direction • Graphic Design
Style: Playful • Colorful • Friendly • Modern
Tools: Adobe Illustrator • Adobe Photoshop • Figma
#BrandIdentity #ToyBrand #Branding #LogoDesign #GraphicDesign #VisualIdentity #PackagingDesign #Playora #ContraPortfolio
The network for creativity
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A few more pieces from my work on Sync’s identity.
The idea was to give this Greek car rental brand enough polish to sit next to the big names, with a personality of its own.
The pink was already there. I gave it more space and paired it with bold Greek typography and a frame inspired by a car’s side mirror.
Here’s a closer look at how it works across the layouts.
“We started with just a name and some vague ideas. They left us with a brand.” That’s how our client described their experience working with us on The Growth Fit.
There was no existing identity to refine. Our job was to take an early-stage idea, understand what the brand needed to stand for, and turn it into a visual system with enough clarity and character to grow with the business.
That meant exploring, challenging our own decisions, and going back to the drawing board when something wasn’t landing well. The result was a system built around one central idea: the right fit, carried consistently through the identity, motion and brand touchpoints.
The complete project is live. If you’d like to see how the idea developed into the full identity system, you can explore the case study here: The Growth Fit
I love the colors!
I love it