Designed and animated a product motion video for Selectvia, showcasing how brands can bring their products together across multiple eCommerce platforms. I handled the visual direction, motion design, transitions, typography, and overall animation to communicate the product in a clear and engaging way.

the orange link sliding in is a nice touch. how long did the whole video take?

Reposting this because the "character bible" trick is the real lesson: lock the character's design, costume, and props in fixed language before generating anything, and identity holds across the whole one-take sequence instead of drifting shot to shot.

The fiancée's real paper route behind it is what makes the red rubber band and the stowaway cat feel earned, not decorative.

Original by the creator full workflow's in the comments on the original post.

Curious, has anyone else tried the "lock it in writing first" approach for continuity, or found a different fix that works better?