Illustrations and branding for a local Sheffield board game club. I wanted to communicate board g...

Illustrations and branding for a local Sheffield board game club. I wanted to communicate board g...Illustrations and branding for a local Sheffield board game club. I wanted to communicate board g...

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Paul Buck

pro

• Jul 17

Illustrations and branding for a local Sheffield board game club. I wanted to communicate board gaming as a more accessible, fun and social hobby. To communicate that, I created some pop art comic book style illustrations. When people outside of the hobby think of board gaming, they usually think of games like Monopoly, I wanted to show that it goes way beyond that, so I added a cheeky and playful No Monopoly sign.

Brand Design Digital illustration Adobe Suite

Leticia Padilla

pro

• Jul 25

Latin tradition, reimagined.

Love, Coco brings Latin-inspired desserts to the Canadian market through a contemporary visual identity.

The challenge was to build a brand that communicated the quality of its ingredients and its Latin roots without relying on familiar visual clichés. Instead of recreating a traditional aesthetic, the identity needed to feel current and distinctive for a Canadian audience.

The process began by analyzing the visual codes commonly used by dessert and Latin food brands, identifying what to keep and what to avoid. This research informed a visual system built around contrasting typography, a vibrant yet refined color palette, and compositions inspired by classical still lifes.

These design decisions place the fruits at the center of the identity, highlighting the quality and origin of the ingredients while giving the brand a distinctive visual language.

branddesigner brandidentity Brand Design Packaging Design Adobe Illustrator Adobe Photoshop Adobe Suite

Maty Sandoval

max

• Jul 27

That peach and melon color story feels specific to the brand's actual story, doesn't read like generic tropical at all. What was the trickiest part of translating Latin visual cues without falling back on the usual cliches?