42.195 DEPARTMENT — Brand Art Direction & Sports Apparel Visual Identity

A visual direction developed for 42.195 DEPARTMENT, combining performance running apparel with a refined, contemporary, and highly recognizable visual system.

The concept focuses on speed, endurance, movement, and urban running culture, using warm neutral tones, controlled orange accents, cinematic photography, bold typography, and minimal graphic elements to create a distinctive performance-driven identity.

I developed the visual direction across campaign imagery, brand compositions, typography, color system, logo applications, graphic symbols, and apparel-focused visuals, creating a flexible identity designed to translate across running apparel, digital content, campaigns, and future collections.

Role: Art Direction · Graphic Design · Brand Identity · Visual Direction · Sports Apparel Design

Tools: Adobe Photoshop · Illustrator