One of the biggest lessons from this project came before the final design.

I initially approached c.black as a full redesign, only to discover the real goal was to create a seamless extension of the existing website. This shift required rethinking the direction, aligning the new experience with the established brand, and ensuring both platforms felt like one cohesive product rather than two separate websites.

The result was a unified, high-converting experience that stayed true to the brand while improving usability and consistency. Live Website: https://go.c.black