Master Multi-Brand Campaigns: Scale Your Performance Marketing

Master Multi-Brand Campaigns: Scale Your Performance MarketingMaster Multi-Brand Campaigns: Scale Your Performance Marketing

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Kreig Yeh

• 1d

Performance Marketing at Scale - Multi-Brand Campaign Management

Directed multi-channel digital marketing campaigns for 7 accounts.

Directed multi-channel performance marketing campaigns for 7 accounts spanning B2B SaaS and B2C ecommerce. Managed Google Ads (Search, Display, YouTube, PMAX), Meta, and Microsoft Ads with individual accounts' annual budgets from $250K to $15M+. Led teams of up to 8 across strategy, execution, optimization, and reporting. Built a media buying and planning training program covering Search, Social, Video, Display, and PMAX that cut new hire ramp time by 67%. Delivered weekly and quarterly performance reporting using Google Analytics and custom Data Studio dashboards.

Clients: Uber (B2B Restaurants), Uber Eats, ActiveCampaign, MEC, Tempur-Pedic, BDO, Chrome Industries, Mussio Goodman Law

Marketing Strategy Paid Marketing Search Engine Marketing Facebook Ads Google Ads Instagram Ads

Nikhil Saini

• Mar 22

All-in-One Marketing Dashboard (Looker Studio)

This project is an interactive marketing analytics dashboard built using Looker Studio, designed to provide a unified view of performance across multiple digital channels. The dashboard consolidates data from various sources to deliver actionable insights on user behavior, revenue trends, and campaign effectiveness.

It includes key sections such as All Channels Overview, Top Traffic Sources, Paid Channels Performance, and Ads Performance, enabling stakeholders to monitor critical KPIs like total users, revenue, impressions, clicks, CTR, and cost metrics in real time.

Looker Studio Data Analysis

Nikhil Saini

• Mar 22

Looker studio Dashboard for Marketing channel performance from Google Analytics data

Anshul Negi

• Mar 22

Created a comprehensive presentation on Digital Marketing strategies and trends. Focused on data visualization, clean typography, and a professional corporate aesthetic to make marketing insights stand out.

Key Focus: Strategy Layouts & Brand Consistency.

Tools: Canva & Gamma AI.