The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Back to feedPost
Taste Test
Two directions for the same editorial brand.
One is a war correspondent's archive.
One is a propaganda poster that escaped the museum.
Neither is wrong.
That's the problem.
Ad 2 — ink, classical illustration, white space as silence.
The brand is a document.
Ad 3 — watermark grid, body in motion, sky as background.
The brand is a system.
One asks you to read.
One asks you to be watched.
MERIDIAN is being built in public.
Which version do you trust?
46 votes
Ends in 16h
Both looks great
I want to go with Ad2
looks great, top class work.
perfect
GOOD JOB
Cool work!
I really love option 2
the ad 2 look more attractive than the ad 3
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Related posts
Spun up two completely different directions in no time with Claude Design.
Which one wins? I am inclined towards Sage. Tell me your opinion in comments below.
30 votes
Ends in 16h
Taste test 🎨
Same 2D scene. Different color direction.
One feels softer, more subtle.
The other is bolder, more contrasty.
At first, the stronger palette felt like the obvious choice…
now I’m not sure if it’s just too much.
Which one would you keep - and why?
129 votes
Ends in 10h
It depends on what the use case is, both of these options have legit arguments going for them
A for thinking/loading state
B for celebratory state
A multi-property real estate operator came to me last month asking for a logo refresh. We never touched the logo.
The logo wasn't the problem. The problem was that every property had its own headline style, its own button shape, and three different fonts in three different listing decks. Investors couldn't tell which properties belonged to the same operator.
That's not a creative problem. That's a governance problem.
We wrote a one-page system. Five rules. What the headline does. How the button looks. Which font, full stop. Where the operator's name sits on the brochure. What the photo treatment is.
Six weeks later they closed on their eighth property. The acquisition memo was the first one a private investor said "looked like a real platform" instead of a portfolio of one-off deals.
The logo is still the same logo it was eighteen months ago.
Most brand work that gets billed as identity is actually governance work in a trench coat. The companies that read as one company across every surface aren't the ones with the best logo. They're the ones where every surface obeys five rules.
If you've got more than three surfaces and can't name those rules in one breath, the problem isn't your logo.
excellent
Trending
Claude
Claude has entered the design space. How are you using Claude Design?
Contra University
Learn from expert creatives how to earn more using next-gen AI tools.
creativeaiflow
Creative AI workflows are evolving. What tools do you use, and what are their strengths and weaknesses?
portfolioreview
The best portfolios tell a story, not just show a grid. Share yours for feedback.
freelancerlife
Freelancer life is wins, pivots, and everything in between. What’s yours right now?