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Not every logo needs more elements.
Sometimes it needs more meaning.
Designed this identity for Yoga as a Way around a simple idea:
Awareness. Breath. Self. Path.
Four concepts merged into one symbol.
The client loved it because it doesn't represent yoga as an activity.
It represents yoga as a way of life.
☀️ Awareness
● Self
〰️ Breath
⌒ The Path
The framing around yoga as a way of life versus an activity is exactly the kind of brief insight that elevates a logo from decoration to communication. Four concepts in one symbol is ambitious but the execution keeps it clean.
Thank you, really appreciate that
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