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POLIDO’s brand identity brings the wordmark, typography and color into one visual system. The video shows it through application mockups.
What has changed in your business that your brand still needs to reflect?
The handwritten polido wordmark on that muted green has real warmth. Hot take: your closing question about what has changed in the business is stronger than the logo reveal, because it speaks straight to a buyer. I would open every case study with it.
That’s a really good point. I hadn’t thought about opening with it, but now I’m definitely considering it haha. Thanks man.
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Which hero visual feels right for this brand?
While working on the homepage for Halfspace, a website design and SEO agency, I explored two different hero visuals for the same headline and layout. Same message, same structure, just a different visual metaphor and mood.
Option 1 - Rocket Launch. Bold, literal, and energetic, visually reinforcing the "launch your business" message with motion and fire.
Option 2 - Glass Cube. Abstract, sleek, and premium, giving a more refined, tech-forward feel without relying on a literal metaphor.
Would love your honest UX/UI take, which direction feels more impactful, memorable, and aligned with a web design/SEO brand, and why?
11 voted
41%
16 voted
59%
27 votes
Closed
Both design are great; it's hard to choose one
ARTSEC is an art investment platform focused on making African contemporary and indigenous art more accessible to collectors and investors.
I developed a complete visual identity system for the brand, including the logo, colour palette, typography and usage guidelines.
The identity was designed to give ARTSEC a distinctive, consistent visual presence while reflecting its connection to African art and culture across print and digital applications.
Can't stop looking at this! 😍