πΉπ« π½πππΎπΉπΆπ π πΆπππ Full creative ideation to production.πΉπ« π½πππΎπΉπΆπ π πΆπππ Full creative ideation to production.
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GoVista Journeys - A travel landing page designed to make people dream of their next destination.
A travel company based in Leicester, UK, needed a visually engaging landing page to showcase its destinations and travel experiences while its larger website was being prepared.
The goal was simple: make a strong first impression through beautiful travel imagery, a clean layout, and a design that makes people want to explore more.
Because in travel, the journey can begin long before the booking. βοΈ
What catches your attention first on a travel website: the images, the destinations, or the overall design?Β π
I turned one of my notebook doodles into a whole brand identity. And honestly this was way more fun than I expected I usually work on UI/UX and digital products so I wanted to take a step back from screens and explore something completely different: illustration-led branding.
I took my original FOODAS sketch and built an entire visual world around it from the logo and mascot illustrations to the color palette packaging, cups, and menus
The goal wasn't to make it look perfectly polished and predictable I wanted it to feel playful, a little weird, and still premium.
Now I'm curious about one thing:
Can playful, imperfect illustrations make a brand feel more premium or do you think premium branding needs to be more minimal?
I have a feeling designers will disagree on this one