Just wrapped a brand identity concept for Haven Ridge Properties, a real estate developer selling to first-time buyers and investors.
The challenge: feel premium without feeling cold.
The answer was two ideas shelter and growth.
The mark is a roofline that doubles as an upward arrow: home and long term value in one symbol.
What's inside the guidelines:
โข Primary and secondary logo lockups
โข Logo usage rules
โข Typography system
โข Colour palette with clear roles
โข Imagery direction
โข Digital and print applications
Which detail stands out most to you?
#branding #brandidentity #logodesign #brandguidelines #realestate