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SCUPTURE CATALOGUE AV
A publication designed to accompany a series of sculptural objects. Through minimal typography, generous margins, and slow visual pacing, the catalogue frames each piece with clarity and restraint.
The editorial system approaches documentation as interpretation, translating material presence into printed form.
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A Product Ad Storytelling
I started with a simple idea of what heat feels like and what relief looks like.
A Hot city, heavy tension, everything slowing down.
Then Frostva Beer Drink steps in.
I focused on pacing the shift: fast, slow, uncomfortable moments to a sharp cold texture, a clean, satisfying release.
I paid attention to the small things condensation, light, sound, and timing. Not just to show the drink, but to make you feel it and to push my storytelling more than anything.
The way you made me feel the heat and then the cold release — this is textbook product storytelling done right!
We are currently building out the visual identity and content system for Orato, a first-person global news platform focused on real human stories.
As part of this, we are looking for a designer to develop a scalable, globally adaptable visual system across our site and all distribution channels.
Below is the expected scope of work:
1. Site Landing Pages – Design
Clean, editorial-style homepage design
Intuitively and easy to navigate design
Strong emphasis on headline layouts, storytelling and readability
Modular layout (to allow rotation of stories, not static)
Sections for:
Breaking Stories
Standard Stories (evergreen)
Featured / Hero Story
Categories (Conflict, Health, Crime, etc.)
Op-Eds
Daily “Quote / Thought of the Day” module
Optional light “Joke of the Day” (subtle, culturally adaptable)
Mobile-first responsiveness is key
Mobile-first responsiveness is key
2. Social Media Templates (Global System)
We want a repeatable template system for content distribution.
Templates for each category:
Conflict
Health
Crime & Corruption
Environment
Science & Tech
Opinion / Op-Ed
Human Stories / Features
Should include:
Headline space
Image/video frame
Subtle Orato branding
Designed for:
Instagram
LinkedIn
X (Twitter)
TikTok (vertical-friendly versions)
YouTube channel
4. Hero Image Templates (For Articles)
Visual identity for story thumbnails and headers
Should feel editorial (not clickbait)
Space for:
Title overlay
Optional quote or first-person hook
Consistent across all stories
5. Social Media Page Banners
Platform-specific banners for:
LinkedIn
X (Twitter)
YouTube
Should communicate:
“Real stories. First-person journalism.”
Clean, credible, news-led aesthetic
6. Podcast Template
Cover art for podcast distribution
Variations for:
Episode-specific thumbnails
YouTube podcast visuals
Should align with overall Orato branding
Space for guest name + episode title
Design Direction
Editorial, new-media, not corporate
Appealing to the masses
Appealing element of whitespace
Comfortable to read font-size and font-style
Minimal, but strong
Trustworthy, global news feel (think: modern newsroom, not blog)
Avoid overly flashy or “viral-style” graphics
Focus on clarity, hierarchy, and consistency
Deliverables
Canva source files (preferred)
Export-ready templates for all formats
Clear system that can be reused internally
Compensation
This is a paid, project-based remote engagement
We are open to fixed project pricing or structured milestone-based proposals
Please include your estimated cost for the full scope in your response
Timeline
We’re looking to begin immediately and move quickly on first drafts.
If this sounds like something you’d be interested in, I’d love to see:
Relevant work (especially editorial/news or content systems)
Your availability
Estimated cost for the full scope
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