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Created by McCann Belgrade for Mastercard in partnership with NURDOR, “Together for a Home Every Superhero Deserves” was a purpose-driven campaign supporting the construction of a new parents’ house for children undergoing cancer treatment.
The campaign approached a sensitive subject through optimism and imagination, portraying the children not through their illness, but through the courage, playfulness and dreams that make them true superheroes.
As Senior Designer, I was involved in the campaign from its early creative development through production. I developed the key visual and helped shape its visual direction, while also taking part in the photoshoot and TV commercial production to ensure the campaign idea translated consistently across different media.
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