Enterprise Integrated Digital Campaign Strategy & Executive Reporting
Advised on the planning and execution of offline and online integrated marketing campaigns.
Advised all Vancouver marketing managers across 8 portfolios on the planning and execution of omni-channel campaigns - video, articles, podcasts, webinars, social media, and paid ads for 20+ campaigns. Launched KPMG Canada's first social video series (Insight Moments), producing and editing 60+ videos. Built a real-time Power BI campaign performance dashboard integrated with an internal web portal for executive reporting. Acquired buy-in from 20 partners for a micro-influencer strategy that established the team as thought leaders. Led 7 social media workshops for senior leadership.
Loving the focus on bold, non-conforming brand identities. Setting clear boundaries like 'only one spot' is also a great way to drive high-intent inquiries.
Out of the two services you offer, which one do brands usually struggle with more: defining their visual identity or...
Cavora Premium Chocolate — Luxury Commercial Ad 🍫✨
A cinematic product advertising concept crafted for Cavora 70% Dark Chocolate, designed to evoke pure luxury, indulgence, and sophistication. I focused on warm golden lighting, smooth macro transitions, and rich caramel-pull visuals to showcase the brand's premium quality and rich texture.
The concept blends AI-generated cinematic visuals with creative art direction and seamless video editing to deliver an elegant, high-end confectionery commercial.
Commercial Advertising • Product Visualization • Cinematic AI Video • Art Direction
AI Visual Design Video Editing Motion & Visual Design
📩 Your audience is valuable—use your inbox wisely.
Every email reaches a person with limited time, specific interests, and a reason for subscribing. Make that attention count by sending messages that are relevant, clear, and useful.
Thoughtful email marketing starts with understanding your audience. A new subscriber may need an introduction to your business, while an existing customer may appreciate product guidance or a relevant update. Tailoring your message to those needs gives each email a clearer purpose.
At Saadiq IT, I offer email marketing support, including campaign planning, email copy, and branded email design. Whether you need a welcome message, a newsletter, or a promotional campaign, I can help you communicate your offer clearly.
My approach focuses on:
✅ Honest subject lines that reflect the content.
✅ Readable layouts with mobile users in mind.
✅ Relevant messages based on subscriber interests.
✅ Clear calls to action that explain the next step.
✅ Respect for subscriber preferences and easy unsubscribe options.
Before sending, check your links, review your wording, and ask: “What does the reader gain from this email?” That question helps keep your communication focused on their needs.
Ready to discuss your next email campaign? Tell me about your business, audience, and goals.