What if shopping lived inside the feed you already scroll every day? Stree is a social fashion e-commerce concept that repurposes one of the most used UX patterns in the world the vertical short-form scrolling feed and adapts it for discovery and shopping. you scroll → you discover → you swipe → you add to cart. Stree turns fashion shopping into a discovery-driven flow where content and commerce live in the same place. For creators this means: post , build community, and sell Mobbin played an important role in the research process. Using AI search and pattern collections, I explored repeated models across short-form content apps and e-commerce platforms, then translated those patterns into a social shopping experience. This submission focuses on presenting the concept behind Stree. https://tinyurl.com/bdpskckj