Haithem Guennar
UI UX Designer , Solving real user problems
New to Contra
Haithem is building their profile!
What if shopping lived inside the feed you already scroll every day?
Stree is a social fashion e-commerce concept that repurposes one of the most used UX patterns in the world the vertical short-form scrolling feed and adapts it for discovery and shopping.
you scroll → you discover → you swipe → you add to cart.
Stree turns fashion shopping into a discovery-driven flow where content and commerce live in the same place.
For creators this means:
post , build community, and sell
Mobbin played an important role in the research process. Using AI search and pattern collections, I explored repeated models across short-form content apps and e-commerce platforms, then translated those patterns into a social shopping experience.
This submission focuses on presenting the concept behind Stree. https://tinyurl.com/bdpskckj
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