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I approached this project through a collage-led design direction, experimenting with image placement, visual rhythm, and product-focused storytelling to build a cohesive composition.
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AI Analytics Dashboard
One blue runs from the logo to the chart line.
Revenue, active users, conversion rate and income sit in a row of cards above the trend chart. The cards answer where the numbers stand. The stepped line answers how they got there, holding each period's value until the next, with a tooltip on a dashed guide line for the exact figure.
The identity pairs a four-arc mark with a condensed wordmark, drawn to the same top and bottom lines on the construction grid. The top arc's blue comes back in the slogan tile, the chart line and the main button, so the brand and the product share one accent.
Designed by the Hue & Machine team.
#DashboardDesign #DataVisualization #SaaS #Analytics #AI #WebApp #BrandIdentity #UIDesign #ProductDesign #FigmaDesign
