A social media marketing campaign for a premium burger brand focused on creating visual appeal through professional image manipulation and realistic lighting.
Execution Process:
80% Hand-Filled Composition: Meticulous design of the composition and lighting to ensure the highest levels of realism.
Visual Strategy: Specifically designed to capture viewers' attention and increase their engagement.
Software Used: Proficient in using Adobe Photoshop for seamless image integration.
Anima is a self-initiated type design project inspired by vintage print, worn ink and analog photography.
The collection includes two experimental serif typefaces: Anima Editorial, with elegant proportions and contrasting strokes, and Anima Retro, with softer, bolder shapes. Both feature grain built into the letterforms.
I developed the creative direction, custom fonts and promotional artwork, combining AI-assisted exploration with font development. The campaign pairs textured typography with motion-blurred photography to capture a warm, nostalgic mood. FREE DOWNLOAD AT https://twaperdigital.com/anima-retro