The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Back to feedPost
Two hero directions. Same product. Posted both because picking one felt like cheating.
V1 is editorial split. Structural tension between a quiet half and a dense half. Restrained and considered.
V2 is full bleed immersive. The visual fills everything and the headline lives inside it, not above it.
Same brief both times. Completely different emotional register.
The exercise isn't about finding the right answer. It's about understanding what each direction is actually saying and who it speaks to. Both are correct. They just want different people.
#HeroExploration #ProductDesign #WebDesign #Design
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Related posts
Editorial or commercial — which hero closes the sale?
Option A whispers. Oversized serif, cream, editorial pacing. You feel the brand before you read a word.
Option B speaks first. Clean sans, red cuts through, products visible above the fold. No waiting.
Same Figma file. Same Liquid codebase. Two completely different conversations with the customer.
Which direction would you take to production?
23 voted
85%
4 voted
15%
27 votes
Closed
option A colour is nice
Been refining the business card design for this therapist brand based on client feedback 🌿
Wanted it to feel calm, warm, and emotionally safe without looking overly clinical.
Curious which direction feels stronger to you?
1 voted
20%
4 voted
80%
5 votes
Closed
Can you guess which design the client finalized? 👀
This concept was created for a baby care app designed to help parents and caregivers track and support their child's early growth and development. 🍼
The only difference here is the navigation bar. Which one do you think the client picked? 👇
62 voted
60%
41 voted
40%
103 votes
Closed
for the design option 1 much better but the developer hated this. LOL
Trending
Claude
Claude has entered the design space. How are you using Claude Design?
Contra University
Learn from expert creatives how to earn more using next-gen AI tools.
creativeaiflow
Creative AI workflows are evolving. What tools do you use, and what are their strengths and weaknesses?
portfolioreview
The best portfolios tell a story, not just show a grid. Share yours for feedback.
freelancerlife
Freelancer life is wins, pivots, and everything in between. What’s yours right now?