The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Back to feedPost
User persona & UX research for a Fintech/SaaS e-commerce app. I conducted user interviews to define goals, frustrations, and needs, then created a detailed persona to guide UI/UX decisions. Tools: Figma, User Research, Wireframing. Outcome: Helped client clarify target user and improved onboarding flow by 30%
It is useful to see research connected to an actual onboarding change. Which interview insight had the biggest impact on the flow you redesigned?
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Challenges
View all
Related posts
Icon cards for me, bouquets are such a visual purchase that a scannable icon beats reading "small/medium/large" every time. Did the compact chips version convert worse in testing, or are you still gathering data on that?
What if a space brand didn’t just look futuristic — but felt like it was already living in the future?
For XPACE, the goal was to build a visual identity that could turn the idea of space exploration into a complete and immersive brand experience.
The identity combines a bold typographic system, a high-contrast visual language, and electric blue accents against deep black to create a futuristic presence that feels precise, technological, and unmistakably XPACE.
But the identity didn’t stop at the logo.
The system was extended across digital interfaces, web design, favicon and UI icons, access cards, board passes, and branded applications — creating a consistent experience across every touchpoint.
Every detail was designed to make XPACE feel less like a brand inspired by the future, and more like a brand built for it.
XPACE — Visual Identity System.
Looking to build a visual identity that goes beyond a logo?
Let’s create something with a world of its own.
The identity system feels cohesive because the typography, electric blue accents, and image language all push in the same direction. Extending that logic into interfaces and packaging is what makes XPACE feel like a real world, not just a futuristic logo.
Creative work