Why should a startup brand feel static? TrendMover is all about movement from watching to experie...Why should a startup brand feel static? TrendMover is all about movement from watching to experie...
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Back to feedPost
Gridixel's avatar
Gridixel Studio
• Sep 11
Why should a startup brand feel static?
TrendMover is all about movement from watching to experiencing, experiencing to participating, and finally, participating to owning.
That simple shift became the spark for an identity built around movement, connection, and momentum with a little energy to keep things moving. Sharing the branding exploration and the thinking behind it. https://www.behance.net/gallery/195316145/TrendMover-logo-brand-identity-design
Brand Designbrandidentityvisualidentity
Post image
Artur's avatar
Artur Mikhov
pro
• Sep 11
An identity built on momentum has one awkward moment: the stationery, where literally nothing moves. The arrow notch in the mark seems to be doing that work here — was that the intended carrier of the movement idea in static applications, or did it come out of the motion explorations first?
Gridixel's avatar
Gridixel Studio
• Sep 11
A bit of both. Since we are a motion studio, movement was on our mind right from the start. We tried many ideas to capture that chasing trends vibe. This arrow shape worked best, it looks like speed frozen on paper, and it's super easy to animate on screen
Back to feed
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started