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Taste Test
Built this in Framer, with Envato assets doing a lot of the heavy lifting from visuals to design elements that would've taken me way longer to create from scratch. It's not the flashiest design I've made, but my client is genuinely happy with it, and that's the part that matters most. Not every project needs to be a portfolio showpiece; sometimes the win is just getting it right for the person who has to live with it every day. Envato gave me the toolkit to move fast without cutting corners on quality, and Framer let me bring it all together. Not perfect, but it did exactly what it needed to
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What should a platform for tokenized private equity look like?
Probably not like another traditional bank.
For ICME, the client wanted a visual direction that felt modern, disruptive, and native to a new kind of financial market.
The challenge was finding the balance: make the experience bold enough to feel different, while keeping a complex product understandable and credible.
I developed a digital-brutalist direction with retrofuturist touches - oversized typography, hard contrast, pixel textures, raw layouts, blue gradients, and controlled motion.
I worked with Arash Attar and the ICME team across the landing page and parts of the wider product interface. This video focuses specifically on the landing-page experience.
The goal was to:
— Explain tokenized private-company equity more clearly
— Create a memorable visual identity for the product
— Speak to both investors and founders
— Make financial technology feel ambitious rather than conventional
Would this visual direction make you want to explore the product - or should financial platforms feel more restrained?
This is amazing, man.
Good job!
Framer Website Redesign for a Digital Participation SaaS Platform 🚀
A complete redesign and Framer development project focused on turning a complex software offering into a clear, modern, and scalable digital experience.
We created a new visual direction aligned with the product UI, reusable components, responsive layouts, CMS-powered content, and a strong technical foundation for SEO, AEO, accessibility, and future growth.
The result is a website that not only looks like part of the product ecosystem, but is also much easier for the internal team to manage and scale.
Design → Framer Development → CMS → SEO/AEO → Performance
#Framer #WebDesign #SaaS #UIUX #WebDevelopment #SEO #AEO
Never seen Poppins pop this well
SaaS interfaces need clarity.
But clarity doesn't have to mean sterile.
With CORESPACE, the gooey effect is a small moment where the visual system gets to be more expressive.
It doesn't explain the product.
It doesn't add functionality.
It simply gives the experience some character.
Sometimes that's enough to make a product feel memorable.
The win here is placement. A gooey moment on the hero adds character, the same effect on a data table or form would just tax the task. Putting it where the eye is already resting is what makes it read as personality instead of noise.
