Unused work doesn't mean it's wrong... This was a brand identity concept we at Jords+Co Studio did for Primora where we pushed the boundaries a little. How far could we take institutional credibility before it lost the energy and vibrance of blockchain and crypto (and vice versa)? The concepts that don't get chosen are often the reason the final direction lands so precisely. They test the edges and reveal where the line is. It doesn't mean the work is wrong. It's built on the same insight, the same foundation, the same strategic positioning. Just emphasising certain attributes over others. I loved this direction. Thankfully I loved the chosen one too.

This is amazing 🔥

How many tools does it take to create brand visuals?

I’ve been exploring more ways to move from visual ideas 👉🏻 mockups 👉🏻 motion without constantly switching between tools.

Been experimenting with this workflow inside Kittl and it’s been a really smooth way to develop visual directions, test product scenes, and turn them into motion content.

Curious how you guys are using Kittl - what’s your favorite feature? 💬

awesome video Monserrat!