Crafting Minimalist Branding with Unique Gift Cards for April Mae

Crafting Minimalist Branding with Unique Gift Cards for April MaeCrafting Minimalist Branding with Unique Gift Cards for April Mae

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Laura Gentili

• Mar 31

April Mae is a branding project developed from a creative brief, focused on designing the visual identity and a gift card for a seamless underwear brand.The concept is built around a “barely there” feeling, translated into a soft, minimal and refined visual language.

For this project, I combined illustration and graphic design to create a unique gift card, adding an expressive element within a clean and cohesive system. A project that allowed me to explore a more delicate aesthetic and expand my creative approach.

Brand Design Logo Design Digital illustration Adobe Illustrator Adobe Photoshop Procreate

Bandarra Media Agency

• Apr 2

Brand Identity Design — Health, Wellness & Female Empowerment

A space built by women, for women. My job was to give it an identity worthy of its purpose.

This project called for a chromatic and typographic system carefully crafted to communicate transformation, sophistication, and warmth — without compromising visual cohesion across touchpoints.

What was developed:

— Semantic color palette with 8 calibrated tones: cream, nude, burnt rose, mauve, warm brown, and a 4-stop gold scale — each color assigned a functional role within the visual hierarchy

— Typographic system built on italic serif display, spaced small caps for subheadings, and light sans-serif for body copy — creating editorial rhythm and femininity without sacrificing legibility

— Logo system with primary, reversed, and colored-background variations, including clear space rules and misuse guidelines

brandidentity brandstrategist graphicsdesigner Brand Strategy Brand Design Visual Design Adobe Illustrator Canva Claude

Subrata Roy

• Apr 4

Great Work.

Kevin Craft

• Apr 2

After many attempts with illustrator's recolor art tool (when did it get so hard to use!) I finally found a color scheme I like for this botanical garden identity I'm working on.

brandidentitydesigner brandidentity Brand Design

Taylor Fournier

pro

• Apr 6

Oh I am really vibing with this 😍

Kevin Craft

• Apr 2

https://www.instagram.com/p/DWoeJa1Esu2/?img_index=1

Pattern and package designs for Gooddaze, a CBD gummy company rooted in calm, uniqueness, and organic care. We set out to build a brand that feels thoughtful, approachable, and elevated.⁠

packagedesign Brand Design branddesigner