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I designed this logo for Orbitix to capture the idea of staying focused and moving with purpose. The circular form represents an orbit, symbolizing consistency, flow, and staying on track. At the same time, it works like a target, which reflects precision and goal-setting.
The central point anchors everything. It represents the user’s core focus, while the surrounding rings show progress and structure. The angled pointer cutting through the circle adds direction and momentum. It suggests action, not just planning. It’s about execution.
I kept the form minimal but intentional. The slight break in the outer ring adds a dynamic feel, like motion in progress rather than something static. It also prevents the logo from feeling closed or rigid.
The gradient transitions from deep blue to lighter cyan to give it a modern, tech-driven look while also adding depth. It hints at growth, clarity, and forward movement.
The typography is clean and solid to balance the symbol. It keeps the brand grounded while the icon carries the motion and concept.
Overall, the logo is about alignment, direction, and staying in orbit with your goals.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Is minimalist design actually simple, or just harder to get right?
Across all my skincare packaging projects, the approach is the same. Minimal does not mean empty. It means every detail works twice as hard. Constraints are what make the design work.
Most of the work happens in what you barely notice. Adjusting typography so it feels editorial, not generic. Letting spacing create hierarchy and make reading effortless. Removing anything that does not serve the product. If it is decorative, bye. 👋🏼
When everything is reduced, every decision becomes visible. There is nowhere to hide.
What is the first thing you remove to make a design feel cleaner?
Minimalist done right is actually the hardest skill. Everything here earns its place on the label
1/ Most B2B tech companies aren't under performing they're under communicating, what do I mean about that?
There's a concept I use with every client before we open Figma and it's called the Credibility Gap.
It's the distance between what your company actually is, so that would be the product, team, traction, roadmap and what your brand communicates when someone lands on your website.
Most growth stage B2B companies have this problem because they built the brand early and never revisited it, while the product grew up, the brand didn't.
So now you're pitching enterprise deals with a visual identity that says "bootstrap stratup" and you're losing to competitors half your size who just look more polished. Your best prospects Google you, see a site that screams Series A, and quietly downgrade their expectations before the first call.
The credibility gap is real and most companies don't even know they have it. Brand growing alongside the product is key
🚀 DAY 12 - POSTING LEGENDARY DESIGNS HISTORY - FOLLOW FOR MORE 🚀
Wieden+Kennedy London's design process for the Formula 1 logo, unveiled in November 2017, was a meticulous, fan-informed endeavor led by Executive Creative Director Richard Turley. Tasked with rebranding the sport for the first time in 23 years, the agency began with a six-month global research study engaging Formula 1 fans to understand their emotional connection to the sport. This revealed a desire for a modern yet authentic identity that honored F1’s heritage while embracing its future as a dynamic entertainment brand.
This logo is freaking iconic! Everything about it is perfect
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