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Real talk on Shopify rebuilds: the conversion problem is almost never the product page design. It's the sequencing of social proof relative to the add-to-cart moment. Move the reviews 200px and watch what happens. Most stores leave revenue there because they audit the visuals and skip the choreography.
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Really pleased to see this one go live.
IDEA are a London-based independent publisher, renowned bookshop, and fashion-adjacent brand, with a cult following (and some very good caps).
I worked with them to migrate from their 123 Reg store to a new custom Shopify build.
With 10,000 products, 350 Superbook articles, and a complex catalogue structure, this was a full-scale migration with a strong focus on preserving content and performance.
https://www.ideanow.online/
Nice work!
Before you redesign your eCommerce website, here’s something most people get wrong:
They focus on making it look better…
…but ignore how it actually performs.
A high-converting store needs:
• Clear structure (users shouldn’t think too much)
• Strong product pages (this is where decisions happen)
• Trust elements (reviews, layout, clarity)
• Mobile optimization (majority of traffic is mobile)
Redesigning without fixing these won’t change your results.
Design should solve problems not just improve visuals.
If your store feels “nice” but isn’t converting, that’s usually the gap.
Amazing work
Conversion-Focused Shopify Product Page (Design + Development)
I designed and developed a high-converting Shopify product page focused on improving user experience, increasing average order value (AOV), and simplifying the buying journey.
The goal was to eliminate decision fatigue, introduce a clear pricing structure, and create a mobile-first experience that drives conversions.
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