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Really pleased to see this one go live.
IDEA are a London-based independent publisher, renowned bookshop, and fashion-adjacent brand, with a cult following (and some very good caps).
I worked with them to migrate from their 123 Reg store to a new custom Shopify build.
With 10,000 products, 350 Superbook articles, and a complex catalogue structure, this was a full-scale migration with a strong focus on preserving content and performance.
https://www.ideanow.online/
Good work
Lovely work!
looks good
looks good
Nice work!
looks good
Great work
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A Shopify homepage has a few seconds to answer one important question:
“Am I in the right place?”
A beautiful design helps, but the homepage also needs to guide the visitor toward the next step.
Here are 5 things I think every Shopify homepage should have:
1. A clear value proposition
Visitors should quickly understand what the brand sells and what makes it relevant to them.
2. A strong hero section
Use compelling imagery, a focused message, and a clear CTA instead of overwhelming visitors with too much information.
3. Easy product discovery
Featured products and collections should help shoppers find what they're looking for without having to search through the entire store.
4. Trust signals
Reviews, shipping information, return policies, guarantees, and secure checkout indicators can answer important questions before someone buys.
5. Clear navigation
Your navigation should make the store easy to explore. Customers shouldn't have to figure out where products or collections are hidden.
The goal isn't to put everything on the homepage.
It's to put the right things in the right order.
Good Shopify design isn't only about how the store looks. It's also about how easily someone can understand it and move through it.
100% agree! A great Shopify homepage is not just about design—it’s about clarity, trust, and guiding customers to the right next step. 👏
Helping Shopify stores improve their design, conversions, SEO, and overall customer experience. Currently working on some exciting e-commerce projects. 🚀
This project was an instant yes!
I got to work with the dreamiest new brand and photography to translate into a more editorial Shopify experience for a beauty subscription brand. Even better, the new site helped increase subscriptions and hit the brand's goal after launch. ✨ Check it out.
So cool!
