Koko Kitchen - Restaurant Brand Identity & Packaging Design š Koko Kitchen is a bold, character-...Koko Kitchen - Restaurant Brand Identity & Packaging Design š Koko Kitchen is a bold, character-...
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Koko Kitchen - Restaurant Brand Identity & Packaging Design š
Koko Kitchen is a bold, character-driven brand identity designed for a Japanese fusion kitchen that serves ramen, artisan cookies, and everything in between with the warmth and personality of a neighborhood spot that actually remembers your order.
The goal was to build a brand that feels as good to look at as the food feels to eat. Deep terracotta orange, a hand-drawn cat chef mascot, and confident wordmark typography that works equally well on a storefront sign at night and a delivery bag at noon.
Special attention was given to:
- A cat chef mascot that carries personality across every touchpoint
- A-frame signage leading with "Made with Love. Served with Joy"
- Premium cookie gift box with Miso Caramel and Matcha White Choc. flavour sleeves
- Staff aprons that make the team part of the brand
- A delivery bag that turns every rider into a moving billboard
- Backlit corner signage that owns the block after dark
The result is a restaurant brand that's warm, memorable, and built to travel from the kitchen counter to the customer's door
Looking to build a food brand identity with this much character? Let's cook something up together
The APS mark built from the four small symbols reads like a map legend, which suits a psychology service. Nice that the guidelines page shows it on the dark teal, most would have played it safe on white.
How can branding make people feel part of a community?
When working on Strawberry Health, we explored how visual identity could make womenās health feel more approachable and collective.
One of the ways was through supporting brand elements: stickers, badges and phrases that could live beyond the logo and become expressions of belonging.
These elements turned the identity into something people could interact with, share and make their own.
Itās a small detail, but I think itās an important part of building brands around communities:Ā the identity shouldnāt only identify the brand. It should give people something to identify with.
Love, love, love the colors. My mind goes: Rose Cream, Lime Mousse and Plum, hmmmm, which Plum... Plum Jelly. And of course, Strawberry Sorbet.
Let me match the vibe using my delicious swatches š