Title: Proper Form — Brand Identity & Visual Language

A brand identity for Proper Form built around a more modern, movement-driven take on recovery and healthcare.

The visual system extends the logo into a complete language through color, typography, imagery and layout, creating a consistent identity across different brand touchpoints.

Created by Lepisov Branding in collaboration with @Creative Mints

Logo design: Ilya Gorchanyuk Creative direction: Dmitry Lepisov Brand identity: Lepisov Branding × Creative Mints

Using the logo mark as the big graphic across the layouts is smart. The purple to pink gradient gives recovery a more energetic feel.

Jordan Racing concept. What if Jordan Brand launched its own racing team? We imagined the full launch, from the Speed Demon campaign and posters to a telemetry inspired website, racing streetwear and a flagship research facility. Basketball heritage meets Formula 1 speed.

Designed by Studio /03

Concept project, not affiliated with Nike or Jordan Brand. Art Direction, Brand Identity, Campaign Design, Web Design, Poster Design, Apparel Graphics, Motorsport, Concept

The grayscale with that one red accent keeps the whole system tight. Telemetry style site is a smart touch.