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Typographic Logo Design
A Shared Table
When conversations get interesting, people naturally come together, bringing two tables together to form one shared space.
Ethiopian Heritage
Ge’ez inspired typography that reflects Ethiopian identity and celebrates our cultural heritage.
Typographic Evolution
Transforming the letter into a modern typographic logo while preserving its original tase and distinctive character.
Reading the Ge'ez letter as two figures sharing a table gives the mark a story that still works with the name removed. During simplification, was there a stage where it got too abstract to read as people?
Yes, that was an important balance to maintain. I wanted to simplify the form without losing the idea of two figures sharing a table. The goal was to make the mark minimal while keeping its meaning and cultural character.
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Which 'A' letter do you think fits better?
27 voted
52%
25 voted
48%
52 votes
Closed
I choose Short but I don't know the difference but the design is great congrats 🎉