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Designed for a productivity app and desktop plugin, Lumi is a chibi rabbit mascot.
Why rabbit: According to Chinese astrology, people born in the Year of the Rabbit are highly praised for being attentive, thorough scholars who pay extreme attention to small details.
Lumi is meant to bring zen balance to a busy digital workspace. That's why the colors of the mascot are light shades of blue and beige. Together they form medium contrast without creating more digital noise.
Recraft project link: https://www.recraft.ai/project/0419c779-0e2b-4c2d-bd95-4dacad27f3da
The network for creativity
Join 1.25M professional creatives like you
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Creatives on Contra have earned over $150M and we are just getting started
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Absolutely incredible.
midday: a bold, modern sandwich brand built to be fresh, playful, and impossible to ignore. branding isn’t just about a logo; it’s about building a system people remember. every decision from the bold typography and vibrant palette to the playful mascot and minimal layouts was made to give Midday a distinct personality that feels fresh, approachable, and memorable across every touchpoint.🥪🧡
(brand identity, restaurant branding, food branding, visual identity, logo design, brand strategy, packaging design, menu design, hospitality branding, creative direction, typography, mascot design, graphic design, restaurant marketing, branding designer)
Looks so good!
Coffee branding doesn't have to look like every other coffee brand.
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Would this catch your eye on the shelf?
Branding 💚