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Designed for a productivity app and desktop plugin, Lumi is a chibi rabbit mascot.
Why rabbit: According to Chinese astrology, people born in the Year of the Rabbit are highly praised for being attentive, thorough scholars who pay extreme attention to small details.
Lumi is meant to bring zen balance to a busy digital workspace. That's why the colors of the mascot are light shades of blue and beige. Together they form medium contrast without creating more digital noise.
Recraft project link: https://www.recraft.ai/project/0419c779-0e2b-4c2d-bd95-4dacad27f3da
The network for creativity
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Creatives on Contra have earned over $150M and we are just getting started
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love the style
Putting a set of eyes on a logo👀 doesn't give it personality or make it a mascot.
Give it some attitude, a bit of weirdness, something people actually remember. That's what I try to do when I build a brand around a mascot.
Here's some of my work from last month 👇
the innovation in your work is so inspiring, you can tell how much care you pour into the artistic visions.
Bold is heavy❤️