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Every "cool" font choice doesn't equal a strong logo.
This is AAM Feast, a desi + fast food hub, and their first logo had three unrelated fonts, zero hierarchy, and a name that looked like a tech startup wearing a restaurant's clothes.
Here's what a real fix looks like: one focal point (Feast, doing the heavy lifting), one supporting font system (AAM + Restaurant, working together instead of fighting), and a hierarchy that actually says what the brand is, not just what looks nice in isolation.
Messy identity ≠ bad taste. It just means no one's asked why yet.
That's the part most people skip. I don't.
— Layered Aesthetics
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Fillerkosm Brand Identity
Fillerkosm is a brand identity project built at the intersection of science, beauty and precision.
The creative process started from the meaning behind the name itself: Fillerkosm combines the world of aesthetic medicine with kosmos, the Greek idea of order and harmony. From there, I explored visual references connected to chemistry, space and refined beauty, with the goal of creating an identity that could feel technical, authoritative and premium without becoming cold or overly clinical.
The logo was developed as a direct extension of this concept. Two elliptical forms move through the wordmark like planetary orbits, while the circular elements at their extremities also suggest a molecular structure. The result creates a deliberate duality between the scientific precision of aesthetic medicine and the broader idea of harmony, balance and universal beauty.
Rather than designing a logo in isolation, the objective was to build a coherent visual language capable of expressing reliability, innovation and elegance across every brand touchpoint.
Monochrome with that one soft pink moment in the last shot. Really restrained.
New Brand Identity project alert! 🚨
GATE108 is a forward-thinking ecosystem bringing together people, ideas, experiences and new ways of living, working and connecting.
We’ve been their long-term design partner, shaping and continuously evolving a flexible visual ecosystem across visual strategy, brand identity, creative direction, digital experiences, event assets, 3D motion and social media.
Inspired by the idea of GATE108 as a gateway into a multidimensional world of people, ideas and possibilities, we’ve built a brand system designed to move, adapt and grow across physical and digital spaces.
As the brand evolves, we continue to create new expressions while keeping the wider ecosystem cohesive, recognisable and ready for what’s next.
Bringing MONETA to life through a series of brand applications that extend the identity across digital banking, business materials, and marketing touchpoints. A refined combination of typography, color, and structured layouts creates a modern and cohesive financial brand experience.
Have a project in mind?
Get in touch and let’s create something together.
Goatt!!
