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Designed for movement. Built for impact. 👟
A complete graphic design direction for Nikel — bringing performance footwear, bold typography, product storytelling, and campaign visuals into one cohesive visual system.
From Speed Redefined to Urban Armor and Everyday Movement, each layout was designed to make the footwear feel dynamic, premium, and performance-driven while keeping the brand identity consistent across different formats.
The goal: turn footwear into a visual experience, not just a product.
Creative Focus:
• Brand identity & visual direction
• Footwear campaign graphics
• Product advertising
• Editorial layouts
• Promotional campaign design
• Social media & marketing assets
Built as a conceptual brand exploration with a focus on modern sportswear, premium composition, and strong visual storytelling.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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New concept for the heart rate monitor app. Share your feedback 🙌
That's a very nice and clean job.
When thinking about an eyewear brand, the most obvious place to start would be the glasses themselves. For Leon Bergara, we decided to look somewhere else.
Italy was an important reference in the brief, and during the research process we came across the glass dome of Galleria Vittorio Emanuele II in Milan.
What interested us wasn’t reproducing its shape, but understanding what made it distinctive. Transparency, light, geometry and structure.
Those ideas became the starting point for the symbol.
To me, that’s what a good reference should do. It doesn’t tell you what to create. It points you in a direction and gives you space to find something of your own.
Full case: https://www.behance.net/gallery/205542723/Leon-Bergara
this logo is so beautiful, what a lovely brand identity.
