VMGNT — Talent Management is a UK talent agency representing models who work with names like Elle, Longchamp and Chloé, and until this project they had no real digital home. Everything lived on Instagram. They wanted a site that could carry that level of talent without competing with it, which is a harder brief than it sounds, because the work is photography and video and the design has to get out of its way.

I went with a stark black and white palette and pushed the interface to the edges so imagery fills the screen, with the logo held quietly in the corner. The talent grid lets visitors browse by city and category, and each model gets a full profile with lookbooks, editorial work and social reach. Adding model lookbooks was the change that shifted the site from a directory into something people actually stay on. I designed it responsive from the start, since most people find talent on a phone, and ran contrast research through the colour work so the type stays legible against full bleed photography for anyone with a visual impairment.